Case Studies

Illustrative examples of the kind of engagements we run — not verified client testimonials.

Boutique Skincare Brand

E-commerce / Beauty

Challenge

Strong product line and an active-looking Instagram, but almost no organic search traffic and zero presence in AI-generated shopping answers — customers asking ChatGPT for skincare recommendations never encountered the brand.

Approach

Rebuilt product page structure and schema for GEO citability, rewrote core content around the specific ingredient questions customers were asking (AEO), and aligned Instagram captions to the same ingredient-education voice used on the site.

+164% in 5 months

Organic search traffic

0 to 12 tracked citations

AI-engine citations (ChatGPT/Perplexity)

2.1% to 5.8%

Instagram engagement rate

Regional HVAC Service Company

Home Services

Challenge

Ranked on page three for core service terms and relied entirely on word-of-mouth; no consistent social presence and a website with none of the direct-answer content that local searches reward.

Approach

Technical SEO overhaul plus AEO-structured FAQ content targeting the exact questions homeowners search ('why is my AC leaking water'), paired with a new social backend posting before/after job photos and answering service questions in comments.

3 to 22 terms

Page-one rankings for target keywords

9 snippets captured

Featured snippet wins

+71%

Monthly inbound leads from web/social

Independent Fitness Studio

Health & Wellness

Challenge

Inconsistent brand voice — polished website, but Instagram and Facebook felt like a different, less premium business, and posting was sporadic with no real content calendar.

Approach

Built a documented brand voice and visual identity system, rewrote site and social copy to match, and took over daily posting and community management through a dedicated content calendar and scheduling backend.

Sporadic to 6x/week

Posting consistency

+38% in 4 months

Instagram follower growth

+52%

New member inquiries via social

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